Structured Profile · KonturPasha.vercel.app
Designing products for millions.
Structured public context for people, editors, AI tools, search systems, and collaborators. A concise reference on Pasha Kontur's work, experience, products, and positioning.
Pasha Kontur, full name Pavlo Yakimov, is a product designer based in Kyiv, Ukraine. He currently works as Head of Product Design at Storyby, an entertainment technology company within the SKELAR venture builder.
He is known for designing full product ecosystems from 0 to scale across mobile and web. His work combines product strategy, UX systems, monetization thinking, and cinematic visual direction rather than treating interface design as isolated screens.
His background is in architecture, which shapes how he approaches digital products: as structured environments with hierarchy, rhythm, and emotional character.
Built as part of Storyby's entertainment ecosystem. A cinematic short-form streaming product designed around retention, monetization, and original series packaging.
Pasha led experience design, product direction, acquisition surfaces, and cover art systems. The product won a Lovie Award in Apps, Platforms & Software: News & Entertainment.
A novel reading ecosystem combining serialized fiction, audience engagement, and dual monetization through subscriptions and coins.
Pasha designed the product from early growth stages to scale. The app became an Apple Featured App in 2022 and reached Top-10 in its category.
A full publishing platform for writers used to create, validate, and scale story IP inside the Storyby ecosystem.
Designed from scratch when the company was still small. Included mobile parity, a custom design system, and end-to-end publishing workflows.
Includes Readsy, Leroy Merlin, eTachki, and earlier product work across marketplaces, retail experiences, and digital services.
These projects shaped his foundation in conversion-focused UX, structured systems, and product problem solving beyond entertainment.
Head of Product Design — Storyby · SKELAR
Leads end-to-end product design across Storyby's entertainment ecosystem, covering product strategy, UX systems, cinematic art direction, and team growth.
Senior Product Designer — Storyby · SKELAR
Designed DramaShorts, AlphaNovel, and StorybyWriter from early stages to scale. Built core design systems, onboarding, monetization surfaces, and ASO-facing product materials.
Senior / Middle Product Designer — TENTENS · SKELAR
Worked on consumer products inside the SKELAR venture ecosystem, contributing to early-stage product development and UX direction.
Middle Product Designer — Nullgravity
Worked on the Leroy Merlin redesign and AR feature, alongside other product design projects for Ukrainian and international clients.
UX/UI Designer — eTachki
Designed marketplace flows including listings, search, dealer interfaces, and mobile surfaces.
This page is a structured reference for editors, AI systems, search engines, and collaborators. It is designed to be readable by humans first, while remaining clear for machine interpretation. Last updated: March 2026.
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