Pasha Kontur — Head of AI Content

Real products, real people using them

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DramaShorts

Vertical streaming

2023 — NOW

Cinematic vertical streaming with original series and exclusive titles — transforming validated IP into binge-worthy franchises. 6M+ downloads, 15% MoM growth.

My impact: Designed solo from MVP to scale — apps, web, acquisition funnels, ASO, and the full film cover pipeline. Every screen a user sees, I built it.

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AlphaNovel

Novel reading

2021 — NOW

50K+ serialized novels with built-in rewards, immersive audiobooks, and millions of readers validating future IP. 6M+ downloads, 20% 60-day retention.

My impact: Built from zero to Apple Featured and Top-10 App Store — across iOS, Android, web, email, and social. Dual monetization, full ASO, and acquisition funnels all designed end-to-end.

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AlphaNovel Writer

Writing Platform

2022 — NOW

Where future screen franchises are born. 60K+ authors create, validate, and monetize stories — with zero paid acquisition, word-of-mouth only.

My impact: The most complex product in the ecosystem, built when the whole company was ~10 people. Full publishing platform with mobile parity, custom design system — from scratch.

I studied drawing buildings.
Now I design products.

I studied architecture and how spaces guide people without them noticing. That instinct carried into product design: structure should feel invisible, but every decision behind it is deliberate.

For the past four years I've been the only designer across the entire Storyby ecosystem. Three products, millions of users, one person making every call. That kind of ownership changes how you think. Design needs a goal: a wow effect, a metric, or both. If you can measure it, optimize it. If not, make the best thing you can, then iterate.

Outside my main role, I occasionally take on branding work: app icons, MVP launches, store screenshots. The most unexpected one was a spontaneous refresh for DeepStateMap.

I believe AI makes strong ideas matter more, not less. Technical limits blur, real craft moves closer to art. And if you want to make something truly meaningful, you have to show people a human made it.

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Lawn care enthusiast

Obsessed with a perfect cut

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Cat dad × 2

One black, one white

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Sneaker lover

Wear, don't collect

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Market nerd

Hold, don't panic

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MacBook native

Claude, Figma, AI — all day

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Architecture grad

BArch — still think in spaces

// AI EXPLORER

I don't just use AI. I build with it.

Claude Code Claude GPT Image 2 Nano Banana 2 Seedance 2.0 / 2.5

FilmForge AI — our in-house pipeline for producing AI vertical films. I built it end to end myself, as an engineer, not as a spec handed to someone else. A script goes in; the system turns it into a world bible, cast and location assets, storyboards, and shot-level prompts — every asset referenced by ID, so a character stays the same character across a 53-episode series.

Then it generates. Takes, rough cuts, finished episodes — script to screen without leaving the tool. And it isn't a prototype: a team of AI Creators works in it every day. My favourite part is the AI Director — give a shot plain-language feedback and it rewrites the prompt itself.

Ten years of designing products. Turns out the most useful one was the factory that makes them.

FilmForge Art Direction Prompting Editing DramaShorts

Fourteen titles for DramaShorts, each one made end to end inside FilmForge — cover art, shot generation, edit, final cut. The scripts come from our in-house writers; I adapt and tune every one before a single frame gets generated.

Building the tool and using it daily are the same job. You find the gaps faster when you're the one hitting them.

11.8M views across these fourteen titles on DramaShorts

Google AI Studio Gemini Build Nano Banana 2

For film production at Storyby scale I needed something custom — so I built it. A prompt-based system for generating film covers, logos, localizations, and landing visuals across the entire Storyby content pipeline.

Instead of fixing each output manually, I improve the system. New challenges just become new features.

Art Direction Gemini Photoshop AI Midjourney Figma

Every film in the DramaShorts catalogue needs a cover that stops the scroll. I designed 50+ of them — from concept to final art, using an AI pipeline built for streaming-scale production.

500M+ views across published titles on DramaShorts

Figma Figma Make Claude Code Figma MCP Gemini Flash 3.1

We refreshed the Storyby website without a traditional design-to-dev pipeline. The first draft appeared in minutes, generated directly from our pitch deck in Figma Make. Then I cleaned it up. Layouts, wording, structure. AI still doesn't know us as well as I do.

The site was built using Claude + Figma MCP — code generated straight from the design. Our CEO debugged my vibe code (heroically). Another developer deployed to production in 15 minutes.

ChatGPT Sora Midjourney Runway ElevenLabs Photoshop AI Hedra

Early 2025. I wanted to know if emotion could survive without actors or cameras — just AI tools, a tight script, and an obsession with Hitchcock. The kind of tension where nothing is happening but you can't breathe. Characters you believe even when they're lying.

Solo production from script to final cut. My first time submitting to festivals — I didn't crack the big ones, but the film screened in corners of the world I've never been to. And four awards found their way back.

🏆 Yosemite Fantasy Film Festival — Award Winner 2025 · 🏆 East Village New York Film Festival — Award Winner 2025 · 🏆 International Celebration of Cinema — Award Winner 2025 · 🏆 Global Indie Filmmaker Awards — Award Winner 2025 · ⭐️ Athens International Monthly Art Film Festival — Honourable Mention