HEAD OF PRODUCT DESIGN · 10 Years of experience · STORYBY · KYIV

I'm Pasha Kontur - a designer who builds products for millions. I'm Pasha Kontur - a designer who builds products for millions.

Real products, real people using them

0-1 iOS Android Web Funnels ASO Poster Art

DramaShorts

Vertical streaming

2023 — NOW

Cinematic vertical streaming with original series and exclusive titles — transforming validated IP into binge-worthy franchises. 6M+ downloads, 15% MoM growth.

My impact: Designed solo from MVP to scale — apps, web, acquisition funnels, ASO, and the full film cover pipeline. Every screen a user sees, I built it.

0-1 iOS Android Web Funnels ASO Cover Art

AlphaNovel

Novel reading

2021 — NOW

50K+ serialized novels with built-in rewards, immersive audiobooks, and millions of readers validating future IP. 6M+ downloads, 20% 60-day retention.

My impact: Built from zero to Apple Featured and Top-10 App Store — across iOS, Android, web, email, and social. Dual monetization, full ASO, and acquisition funnels all designed end-to-end.

0-1 Web Web mobile

StorybyWriter

Writing Platform

2022 — NOW

Where future screen franchises are born. 60K+ authors create, validate, and monetize stories — with zero paid acquisition, word-of-mouth only.

My impact: The most complex product in the ecosystem, built when the whole company was ~10 people. Full publishing platform with mobile parity, custom design system — from scratch.

I studied drawing buildings.
Now I design products.

I studied architecture and how spaces guide people without them noticing. That instinct carried into product design: structure should feel invisible, but every decision behind it is deliberate.

For the past four years I've been the only designer across the entire Storyby ecosystem. Three products, millions of users, one person making every call. That kind of ownership changes how you think. Design needs a goal: a wow effect, a metric, or both. If you can measure it, optimize it. If not, make the best thing you can, then iterate.

Outside my main role, I occasionally take on branding work: app icons, MVP launches, store screenshots. The most unexpected one was a spontaneous refresh for DeepStateMap.

I believe AI makes strong ideas matter more, not less. Technical limits blur, real craft moves closer to art. And if you want to make something truly meaningful, you have to show people a human made it.

🌿

Lawn care enthusiast

Obsessed with a perfect cut

🐱

Cat dad × 2

One black, one white

👟

Sneaker lover

Wear, don't collect

📉

Market nerd

Hold, don't panic

💻

MacBook native

Figma + AI, all day

🏗

Architecture grad

BArch — still think in spaces

I don't just use AI. I build with it.

I built my own AI tool. In Gemini Build.

Google AI Studio Gemini Build Nano Banana 2

For film production at Storyby scale I needed something custom — so I built it. A prompt-based system for generating film covers, logos, localizations, and landing visuals across the entire Storyby content pipeline.

Instead of fixing each output manually, I improve the system. New challenges just become new features.

50+ film covers. Real titles. On screens worldwide.

Art Direction Gemini Photoshop AI Midjourney Figma

Every film in the DramaShorts catalogue needs a cover that stops the scroll. I designed 50+ of them — from concept to final art, using an AI pipeline built for streaming-scale production.

500M+ views across published titles on DramaShorts

Hired for Pleasure

Hired for Pleasure

25.9M views

Her Wild Love: Reality

Her Wild Love: Reality

2.1M views

The Age Gap

The Age Gap

64.1M views

The Mafia Boss

The Mafia Boss

127.8M views

Pregnancy Contract

Pregnancy Contract

11M views

XXL Wife Before-After

XXL Wife Before-After

28.9M views

I Seduced My Older Therapist

I Seduced My Older Therapist

Coming Soon...

Sophie's Hot Robot

Sophie's Hot Robot

Coming Soon...

My Sexy Mentor Seduced Me

My Sexy Mentor Seduced Me

23.5M views

My Accidental Christmas Husband

My Accidental Christmas Husband

1.9M views

Good Girl, Bad Biker

Good Girl, Bad Biker

1.6M views

Heartstrings and Lies

Heartstrings and Lies

668K views

Body Swap

Body Swap

720K views

The Sweetest Challenge

The Sweetest Challenge

2.6M views

Luna Lola: The Moon Wolf

Luna Lola: The Moon Wolf

4M views

Love Me, My Mafia Killer

Love Me, My Mafia Killer

2M views

Sultan's Heart

Sultan's Heart

2.1M views

Stolen Son

Stolen Son

1.8M views

The Boss's Forbidden Affair

The Boss's Forbidden Affair

Coming Soon...

Pregnancy Contract

Pregnancy Contract

11M views

The Maid Who Became His Cinderella

The Maid Who Became His Cinderella

6.1M views

How I Became His Virgin Muse

How I Became His Virgin Muse

Coming Soon...

Stolen Son

Stolen Son

1.8M views

Storyby's corporate website is fully AI-generated.

Visit Site →
Figma Figma Make Claude Code Figma MCP Gemini Flash 3.1

We refreshed the Storyby website without a traditional design-to-dev pipeline. The first draft appeared in minutes, generated directly from our pitch deck in Figma Make. Then I cleaned it up. Layouts, wording, structure. AI still doesn't know us as well as I do.

The site was built using Claude + Figma MCP — code generated straight from the design. Our CEO debugged my vibe code (heroically). Another developer deployed to production in 15 minutes.

Interrogation room. Two people. Neither is telling the truth.

Watch on Youtube →
ChatGPT Sora Midjourney Runway ElevenLabs Photoshop AI Hedra

Early 2025. I wanted to know if emotion could survive without actors or cameras — just AI tools, a tight script, and an obsession with Hitchcock. The kind of tension where nothing is happening but you can't breathe. Characters you believe even when they're lying.

Solo production from script to final cut. My first time submitting to festivals — I didn't crack the big ones, but the film screened in corners of the world I've never been to. And four awards found their way back.

🏆 Yosemite Fantasy Film Festival — Award Winner 2025 · 🏆 East Village New York Film Festival — Award Winner 2025 · 🏆 International Celebration of Cinema — Award Winner 2025 · 🏆 Global Indie Filmmaker Awards — Award Winner 2025 · ⭐️ Athens International Monthly Art Film Festival — Honourable Mention

This site was made with Claude Code.

Figma Claude Code Vercel Groq API Gemini Flash 3.1 Kling 2.5 Turbo

Teaching, making, sharing

MENTORING

1:1 Mentoring

Design consultations on TheWays — for designers who want to grow faster.

ARTICLE

How to be a product designer

Finding ideas, interacting with developers, and tools for work.

GUIDE

Design Thinking Course

A structured course on design thinking process — from empathy to prototyping.

GUIDE

Product Monetization

A guide on how to design and think about monetization in digital products.

GUIDE

Design Ethics vs. Dark Patterns

Creating products that earn trust, not steal attention.

FREEBIE

10 Free Design Wallpapers

Motivational quotes about design, made to look good on your phone.

Still learning. On the job.

Art Direction SKVOT · Aug 2020
Certificate →
Data-driven Product Management Go Practice · Jan 2020
Certificate →

10 years of figuring it out

Head of Product Design · Storyby · SKELAR 2023

November 2023 — Present

Leading end-to-end product design across a multi-product entertainment ecosystem. Own design and UX for DramaShorts on iOS and Android — discovery, monetization, and retention. Working closely with PMs and engineers to turn business opportunities into shipped features. 50+ original films, 12M+ viewers.

Senior Product Designer · Storyby · SKELAR 2021

June 2021 — November 2023

Founding designer of AlphaNovel. Built iOS and Android apps, reader gamification systems, web and mobile marketplace, and the full brand ecosystem from scratch. Designed AlphaNovel Writer — an author platform with 50K+ registered writers. Helped grow the product to 6M+ users, reaching top 10 on the App Store in its category.

Senior Product Designer · TENTENS · SKELAR 2019

November 2019 — June 2021

Redesigned the donation system, increasing efficiency by 25%. Implemented features that boosted engagement and improved mobile NPS. Led the full company rebranding — new name, logo, merchandise, and brand book.

Middle Product Designer · TENTENS · SKELAR 2018

November 2018 — November 2019

Transformed two social discovery MVPs into polished iOS and Android products. Enhanced chat experience, user discovery features, and onboarding flows. Conducted user research (surveys, personas, journey maps) and contributed to brand identity.

Middle Product Designer · Nullgravity 2017

October 2017 — November 2018

Worked on the Leroy Merlin iOS/Android app — implementing new features including AR furniture try-on and iBeacon in-store navigation. Led a global checkout redesign that significantly increased purchase completion rates.

UX/UI Designer · eTachki 2016

July 2016 — October 2017

Sole designer in a fast-growing car marketplace startup. Redesigned the auction platform and launched first mobile apps for car valuation and purchase — resulting in ~30% increase in user satisfaction.

Freelance Graphic & Web Designer 2015

January 2015 — July 2016

Started design career as a freelancer, quickly reaching top-rated status on a local platform. Delivered projects across web design, branding, and print production for a diverse range of clients.

The foundation.

🏛️
O.M. Beketov National University of Urban Economy, Kharkiv Bachelor of Architecture · 2013–2015
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Kharkiv College of Construction, Architecture and Design Junior Specialist, Architectural & Interior Design · 2009–2013

I'm always up for
a good conversation.

Focused on what I'm building at Storyby. But if you've got something worth talking about — design, AI, products — I'm ready.